Business Portrait: Color or Black and White?

When talking to businesspeople about their executive portrait, I often get asked whether they get their image in color or black and white. It's a good question, as color offers a very different perspective and interaction with the image than black and white. My answer is always BOTH (and I include both in the final package). Here's why:

Look at the examples below. What is your first reaction to the color image? Do you react differently to the black and white image? Not only do people's reaction differ to the images, and you may want one type of reaction vs. another, but media also change. An image on newsprint may blur in color, whereas display more clearly in black and white. So always get both and use according to your need.


CEO, Color Image


CEO, Black and White


Copyright 2010 Kimberley Bermender
maginei photography

Catalog images

Here's a composited shot of a catalog shoot that I recently completed for a green business in Santa Cruz. I love that we're getting so many local green companies in the area. I've started greening maginei, as well: all online reminders, invoices, finishing off the last of the bottled waters then will replace with jug, and of course the biggest green-friendly effort a photographer can make: shoot digital!


Organic Bags


Copyright 2010 Kimberley Bermender
maginei photography

Leveling Up

I'm very excited to share that I've been accepted to grad school. I'll be studying photography (of course!). Here's to taking my skills to the next level! To infinity and beyond!

2010 Inter|Act Calendars Now Available

Back by popular demand, the maginei Inter|Act calendar features images spanning the prior year's personal work of photographer Kimberley Bermender. Cost: $20.00

Calendar Cover

Calendar Back

Copyright 2009 Kimberley Bermender
maginei photography

Happy Holidays from maginei!

As 2009 comes to a close, we wanted to thank you for the opportunity to work with you.
It was an exciting year for maginei as we grew professionally, personally and as a business. We couldn't have accomplished these successes without you:

• We closed one studio location and opened another
• Our architectural photography clients won illustrious industry awards
• We expanded our integrated marketing services division, working with companies large and small to deliver outstanding marketing materials
  

We have lots planned for 2010, and will be taking time over the next weeks to refine our business vision. Stay tuned for our January update!

For now, we wish all of our clients — past, present and future — a healthy and joyous new year! We look forward to 2010 and the opportunity to work with you.

Best wishes for the holiday season.
Kimberley